Google Ads Audit — see what's leaking budget before you spend another dollar.
Google Ads Management in Minneapolis & the Twin Cities
Your Minneapolis ad budget is spending. Can you name the client it bought?
Most Twin Cities businesses can’t. The clicks get tracked, the calls don’t, and nothing connects either one to a signed client. That’s a tracking problem, not an ads problem.
I’m Henry Bell. I work out of Brooklyn Park, and I rebuild tracking, intake, campaigns, and attribution so you see cost per signed client, not cost per click.
Not sure if Google Ads is worth it? Contact me, I’ll shoot you straight.
Spot wasted spend and missed opportunities, no obligations. Full pre-call audit optional with view-only access.
I cap it at 12 clients at a time so every account gets hands-on attention.
Henry Bell and Bellringer Marketing have been great to work with. I met Henry as a marketing novice and I asked him for extra attention as I learn the marketing process. He has exceeded my expectations with his level of availability, communication and his support. I own a small law firm and I started seeing the benefits of hiring Henry after just one month.Henry knew exactly what we needed to help our client build his unique campaign. He filled in the knowledge gaps we were missing.Henry did a great job improving/fixing my Google Search ad campaign. I had something set up by a cheap freelancer that was getting bad returns. After setting something up with Henry, my leads improved greatly! Thank you!Response from the owner 12:25 28 Mar 25 I'm glad I could help!I've had more paid ads consultants than I can count. In the end, it was mostly excuses why it wasn't working in return for a lot of money. Henry was referred to me and almost immediately after meeting him, it was clear he knew what he was doing. He's been highly communicative, asks lots of questions about my business to understand what I do, and through some trial and error, my site visits were elevated with quality clientele, conversions went up, and I started see true results. Feel confident when you hire Henry!Response from the owner 17:04 17 Mar 25 Working with you has been amazing. Thanks Robert!Henry has improved our business tremendously. Within just two months we have several leads. He's also very polite and great to work with!Pleased with the work that Henry from Bellringer Marketing has done with our googe ads. Helped us with increase of our metrics with google and increased our numbers. Thank you HenryResponse from the owner 03:29 08 Aug 24 Thanks DanI began working with Henry from Bellringer this past Spring to manage our Google AdWords program. He is doing a great job. I have found him to be reliable, competent and explained the details very clearly. Our most recent results saw an increase in leads from June to July of 43%. Good job Henry.Response from the owner 21:03 31 Jul 24 Appreciate the kind words, Doug.I've enjoyed working with Henry on updating and maintaining our Google account. He is very knowledgeable about the various Google platforms and has a strong desire for customer satisfaction on every project. I like that I don't have to worry about keeping up with the constant changes at Google as he does that for our company. I'd give 4.5 stars if I could.Response from the owner 19:13 21 Nov 23 Thanks Ron, I'm glad to help. Henry has been great! Really knowledgeable and quality work. Definitely recommend!Henry is a solid individual who has taken the lead and helped us create multiple supercharged, high-performing, beyond excellent ROI, AdWords campaigns. He has also got our retargeting campaign going and the results are not just acceptable, they are beyond anything we could have imagined.
Henry has explained everything to us, step by step. Taken the time to explain his reasoning behind each move and this made us confident in the process. There are a lot of people out there that call themselves "AdWords Experts" but Henry is a true professional. Everything is tracked, so we don't have to guess when the phone rings or some submits a form. We see monthly reports and communicate throughout the week/month.
Henry is currently working with us and we hope he continues to work with us as we expand our marketing efforts. Don't make the mistake of going with someone super cheap or super expensive. Henry is fairly priced and will not let you down. This young man is going placesBellringer Marketing went above and beyond in working to take our marketing strategy to the next level specifically in Google's AdWords.Response from the owner 21:12 31 Jan 21 Thanks a lot Matt, working with you is always a blessing.
Henry has explained everything to us, step by step. Taken the time to explain his reasoning behind each move and this made us confident in the process. There are a lot of people out there that call themselves "AdWords Experts" but Henry is a true professional. Everything is tracked, so we don't have to guess when the phone rings or some submits a form. We see monthly reports and communicate throughout the week/month.
Henry is currently working with us and we hope he continues to work with us as we expand our marketing efforts. Don't make the mistake of going with someone super cheap or super expensive. Henry is fairly priced and will not let you down. This young man is going places
A Minneapolis Google Ads Freelancer, Not an Agency Pod
You didn’t start your business to chase leads or stare at dashboards trying to figure out where your calls came from. You built this thing to help people, protect, and build something your family can be proud of.
Does This Sound Like You?
❌ You hired a “Minneapolis” agency that isn’t in Minneapolis.
The pitch had your city in the headline. Your account went to a junior two time zones away, and the person you liked on the sales call never logged in.
❌ You’re spending $5,000–$20,000/month on ads… with no clear proof it’s paying off.
You see calls coming in, but no way to confidently tie spend → calls → clients → revenue.
❌ Leads slip through the cracks before you ever get a shot at them.
A slow callback is the difference between a signed client and one who hired whoever answered first. I track answer speed and follow-up right alongside your ad performance.
❌ You’re paying Twin Cities click prices on broken tracking.
Legal and contractor clicks here are expensive. When the measurement is wrong, that budget disappears faster than it would anywhere else.
❌ Marketing tools feel like Greek.
Google Ads, LSA, GMB, CallRail, Clio Grow, tracking, tags, dashboards… You don’t want to be a marketing expert; you just want to understand what the hell is happening.
❌ You fear breaking industry rules or looking unethical.
Whether it’s bar rules, insurance regulations, or contractor licensing, you want to advertise ethically and confidently, without risking your reputation or license.
🔧What I Do for Twin Cities Lawyers & Service Businesses
I’m a Coon Rapids-raised marketer who’s spent the last 6+ years helping lawyers and service businesses get better ROI from Google Ads. I’ve managed over $3M in spend across agencies, law firms, and now my own practice, run out of Brooklyn Park.
I only work with 12 clients at a time, so you get hands-on management, clean tracking, and someone who actually shoots you straight.
Here’s what I take care of for you:
- complete Google Ads setup & optimization
- geo-targeting tuned to your real service area, not a 50-mile ring around downtown
- targeting that attracts real clients, not price-shoppers
- compliant, high-converting ad copy
- landing page guidance so your ads don’t die on arrival
- full tracking setup (CallRail + CRM + forms)
- attribution that clearly shows where every client comes from
- ongoing management, testing, retargeting, and reporting
Industries
Legal
Criminal defense, personal injury, and family law firms across the metro. You’re great at law, but relying on referrals isn’t a plan, and PPC is expensive here. I keep every ad, landing page, and claim inside your state bar’s rules, and I report cost per signed case rather than cost per click. → Google Ads for Lawyers
Construction
Roofing, remodeling, fencing, septic, ADUs. Minnesota’s season is short and unforgiving on a budget nobody is watching. I build campaigns that scale with demand in May and hold the line in January, so you’re not burning the year’s budget in one quarter.
Insurance
Agencies and carriers competing against national brands and load boards for the same search. I build or fix campaigns to maximize conversions and cut wasted spend. → Trucking Company Advertising
Three Numbers You'll Have Every Month That You Probably Don't Have Now
What you spent, and on what
Not just the total. Which services, which searches, which campaigns. When budget goes somewhere that doesn’t produce clients, you see it that month, not six months later.
Which calls were real
Every call tracked and reviewed. Real inquiry, wrong number, someone outside your service area, existing client on the tracking line. Google counts all of those the same. I don’t.
What it cost to get a client
Not cost per click. Not cost per lead. Cost per signed case, booked job, or written policy, tied back to the keyword that produced it.
Google Ads Case Studies
How a Criminal Defense Firm Cut Cost Per Call 21% by Fixing Its Tracking First
A Birmingham criminal defense firm had steady call volume and no way to connect it to spend. The conversion tracking was broken in three separate places, so the account had been optimizing against bad data for months. I rebuilt the measurement first, then restructured the campaigns around the searches that actually produced signed cases. Over the following month calls rose 33.9%, forms 33.3%, and cost per call fell 21% — on a budget increase of $300.
From Skepticism to $160K in Sales for a Trucking Insurance Provider
A regional trucking company hired Bellringer Marketing after losing money with other agencies. With a $3,500 test budget, Bellringer rebuilt their Google Ads system from the ground up, targeting high-intent freight keywords, optimizing ad copy, and tracking every lead. Within weeks, the campaign generated over $160,000 in sales, turning skepticism into confidence and creating a profitable, scalable lead system.
Standard — $1,500/month or 10% of ad spend, whichever is greater
For ad budgets of $5,000–$15,000/month. One-time setup: $1,500. Bi-weekly reporting and strategy calls. Next-business-day response.
Growth:10% of ad spend
For ad budgets of $15,000+/month. One-time setup: $1,500. Weekly reporting and strategy calls. Priority same-day response. Offline conversion tracking wired into your CRM, so Google bids toward signed clients instead of raw form fills.
Getting started is easy, your time is best spent growing your business, not wrestling with complicated ad setups. Every step is streamlined so you can see results from day one without the hassle.
Get specialize Google Ads campaigns that convert. Your personalized Google Ads service awaits.
⚡Optimized
You get a fully optimized campaign that ensures your business shows up when your ideal customers are searching. The same goes for your landing page.
I handle the entire Google Ads onboarding process so your accounts are live and ready to perform.
📊 Regular Reports
Every two weeks on Standard, weekly on Growth, we walk through what worked, what didn’t, what I’m changing next, and what it means for your revenue. No fluff, no forty-page PDF.
Service area
Where I Work
Based in Brooklyn Park, Minnesota. I manage Google Ads for businesses across Minneapolis, St. Paul, Brooklyn Park, Blaine, Anoka, Andover, Coon Rapids, Maple Grove, Plymouth, and Stillwater, plus greater Minnesota: Duluth, Rochester, Winona, and Grand Rapids.
The work happens inside your account, so I take clients outside Minnesota too. Being local just means you can reach me in your own time zone and meet in person when it’s worth doing.
FAQS
$1,500 a month or 10% of ad spend, whichever is greater, on budgets between $5,000 and $15,000. Above $15,000 it’s 10% of spend. Setup is a one-time $1,500. No long-term contract after the first 90 days.
No. I’m in Brooklyn Park and most clients are in Minnesota, but the work happens in the account. I’ve run campaigns in Alabama, Alaska, and across the Midwest.
Depends on the industry. Legal clicks here cost several times what home service clicks cost. Most clients invest $5,000 to $38,000 a month in ad spend, separate from the management fee.
They’re bigger. You’ll get an account manager and a team you never meet. With me it’s twelve clients maximum and no handoff — the person who pulls your search terms report is the person who answers the phone.
Tracking is live in the first two weeks. Meaningful data on what’s converting takes 60 to 90 days, because the bidding needs conversion data before it can optimize. I’d rather say that up front than take three months of your money knowing you’ll be disappointed after the first one.
Book the call anyway. I’ll review the account and tell you what I see. If they’re doing good work, I’ll say so — that’s a cheaper answer than switching.
Those are the industries I’ve built the deepest playbooks for, but I work with service businesses broadly. If you have real job/case/policy values and you’re spending $5,000+/month on ads, reach out and I’ll tell you honestly if it’s a fit.
You’ll go straight to my calendar to book a free 30-minute call. No sales pitch — just a review of your account (or your situation, if you’re not running ads yet) and a straight answer on whether this makes sense for your business.
I Earn Your Trust Monthly. No Long-Term Contracts. Direct Access, Not a Ticket Queue.
Get Your Free Google Ads Audit — a 30-minute call where I review your account live.
Insight and Resources
Explore expert articles and resources to help you understand your marketing options and make informed decisions that lead to real growth.
