Is your website bringing in revenue? Would you like it too? Here is your solution. Most people create websites to make money or share information with the world wide web. If you have a website, I bet that is your goal. In this post, I will share five reasons all black-owned businesses with a dream of making money online or getting more people to their website should include SEO (Search Engine Optimization) and Google Pay per click (PPC) as part of their marketing strategy. 

Black-owned Businesses entrepreneurs in a picture

What are SEO and PPC?

SEO (Search Engine Optimization) is short for Search Engine Optimization. It’s the practice of increasing both the quality and quantity of your website traffic. 

It is also called an organic result. The reason is, you do not have to pay per traffic, leads, or customers. 

This method takes time but once done right, your website will have access to unlimited customers interested in your services or products. SEO in particular allows Google and other search engines to know that you are legit and open for business.

PPC (Pay Per Click)

PPC is short for Pay Per Click. This marketing method allows you to get your website in front of your ideal customers, ready to buy now. It is a faster way to get traffic from your interested buyer asap. Here is an article I wrote on what PPC is

Now that we know what PPC and SEO are, let’s jump into four reasons all black-owned businesses online should include SEO and PPC as part of their marketing strategy.

#1 Google Handles 92 Percent of Online Searches. 

If you have your website up on Google, you have the potential to reach millions of people around the world looking for your service. Having PPC and SEO in place allows you the opportunity to reach these potential customers. 

#2 High-Quality Leads. 

In your personal life, you have used Google to find information online for years. From ordering food, services, and more. Why not use it to your advantage. Imagine having a system that brings in interested customers while you sleep. That is literally what SEO and PPC offer your website. I urge all my fellow black-owned businesses to use this method to win when looking for website traffic. 

#3 Improves Brand Awareness and Sales

Once your site has proper SEO, this tells Google you are trustworthy, and they should show you to people looking for your service or product. SEO and PPC allow any business to compete worldwide. When done right, you will reach unlimited customers and accomplish all of your goals.

 When doing PPC with Google AdWords, it allows you to run different kinds of ads. For example, you can set up ads for brand awareness or for bottom-funnel actions (conversions, sales, signups, or whatever your call to action is). 

#4 Higher Revenue For Black-owned businesses

SEO and PPC are not a get-rich-quick scheme. It takes time and energy to succeed. However, those interested in putting in the time or hiring the right professional to do the tasks, will be glad you did. According to WebFX, if a business with SEO made $500,000 last quarter, $300,000 came from SEO.

#5 Higher Quantity of Leads

Although SEO and PPC take time and work, expect to get a higher quantity of leads with the right strategy. All you have to do is set up these systems the right way or hire a PPC and SEO Specialist.

To conclude, All black businesses online looking to succeed online should SEO their website and use PPC.

Setting up Seo and PPC as black-owned businesses is excellent because Google is the king of search engines. They provide you with the opportunity to get higher quality and quantity leads, increase your brand awareness, and more.

It is every business owner’s goal to succeed and live out their dream. The good news is that there are many SEOs and PPC experts around you ready to help. Bellringer Marketing is an example. Their primary expertise is PPC with Google, but they also consult in SEO marketing. 

SEO and PPC can be set up to have customers ready to buy your product or services. Freeing you time to relax or work on other things.  Contact Bellringer Marketing for a free consultation. 

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