Freelance PPC specialist:
As a dedicated PPC freelancer, I specialize in revitalizing underperforming accounts to maximize lead generation and return on investment
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Focused industries
With over $1 million in managed ad spend and 6 years of experience, I have a proven track record:
- Law
- Education
- Construction
- Taxes
- Hotels
- Home improvement
- Cosmetologists
- Chiropractors
- Dentists
- Live Music Industry
- Therapists
- Locksmiths
How I can Help
As a one-man show, I manage a handful of clients at a time to ensure I can continue delivering quality work. As your PPC freelance professional, I offer month-to-month agreements with no contracts! With years of experience across various industries, I have the expertise to elevate your PPC campaigns. My focus is on setting up accounts using best practices and helping businesses scale effectively. From Google Ads and LSA (Local Service Ads) to Google My Business and Facebook Ads, let’s work together to achieve your business goals.
I conduct an account audit or provide setup assistance to establish your campaign. Then, I begin by researching keywords and competitors. I run audits for existing Google Ads campaigns to identify problem areas and potential solutions for achieving the desired ROI. Next, I set up conversion tracking to monitor performance, create the campaign, and finally go live.
I can help you set up your account and manage your calls and review system. Using best practices, I can achieve better ROI for your business.
Need Google My Business setup and management? I can help you set up your account so that your desired clients can reach you.
Meta Ads provide traffic and leads to businesses and operate on a pay-per-click model. They are advantageous because leads can be acquired quickly—you simply set up your ads, target your audiences, and connect them to a landing page. You can also add a form or receive phone calls directly from Meta, while some traffic will visit your page and convert. I set up the Meta Pixel for tracking, and once done correctly, you'll see leads flowing in. There is more, you can also advertise on Instagram using the same ads as on Meta.
Empowering Businesses
Companies We've or are assisting
Our Onboarding Process
1. Discovery Conversation:
I start with a basic get-to-know you conversion. during this conversion, we go over your current Pay per click issues and goals.
2. Preliminary Proposal:
I provide general proposal, outlining my approach, services, and expected outcomes, along with the need for a detailed audit. For the detail account audit, I will need access to your account to do this.
3. Detailed proposal post-Audit
If we are a good fit, and you decide to give me access, I offer a detailed and refined proposal after conducting a thorough audit, outlining the issues within the account and what I will be doing to get the account in the right direction. If you like and sign off on my plan
4. Initiation of Work:
most project require research. this is where I look and see what competitors are doing as far as keywords, ads, landing pages, budget, etc.
5. Ads Go Live:
Once my research is put together, I setup the campaign, setup conversion tracking using google tag manager, Google analytic 4, or callrail, Hubspot. Then, Ads are launch.
6. Monthly Performance Reports:
As your Month-to-Month PPC freelancer, I Provide Monthly Google Ads, GMB, LSA or Facebook ad reporting keeping you informed about the progress and results of your campaigns.
About the owner (Henry Bell)
With years of experience across various industries, I have the expertise to elevate your PPC campaigns. My focus is on setting up accounts using best practices and helping businesses scale effectively. Let’s work together to achieve your marketing goals.
I’ve always been passionate about understanding human behavior. Since childhood, I’ve been curious about what motivates people. As an immigrant, I find my current environment ideal for this exploration, especially through Google Ads.
After working in-house and at agencies, I chose to freelance as a PPC specialist. I was concerned that managing numerous accounts didn’t allow sufficient time to truly optimize each one. Along the way, businesses impressed with my work asked for assistance with Google My Business, Google Local Services Ads, and Facebook Ads. Over the years, I’ve continued to learn and help businesses generate more leads and achieve better ROI at lower costs.
FAQS
What is Google Ads, and how does it work?
Google Ads is a pay-per-click service offered by Google that allows businesses of all sizes to reach people actively searching for their products or services.
I used to receive many Google and LSA leads a few years ago; now I don't. What happened?
Advertising platforms like Google, Facebook, and others often make changes and updates to their systems; you need to keep up with these updates. This is why it’s helpful to hire a freelancer for PPC.
How does Google Ads work and what is it?
Google AdWords provides traffic and leads to businesses. It charges per click. It’s great because getting leads is fast. All you do is set up your Ads, and connect them to a landing page. Once done the right way, you will see leads flowing in.
It is also called Google Pay Per Click. The idea being, you pay each time there is a click. Google AdWords can work for most businesses, but we recommend hiring a Specialist.
Can I manage my own account?
Yes, anyone can handle their own account for any of these platfoms (Facebook, Google ads, Local service or Google my business). Yet, specialists best manage PPC because of their experience. chances are you want to focus on your business or other expects of your job. PPC Freelancer like a Freelance google ads specialist are a great to outsource ppc duties because of their experience. For optimal results, partner with a PPC management company or a PPC freelancer like my self based on your needs.
How much does Google Ads cost monthly?
Cost varies by industry and account management. Expect different rates in home services vs. Law. Most clients I work with invest $4,000 to $378,000 Monthly (this is not including management fee).
Will we get leads from customers out of our service coverage?
No worries. I target your desired location and hours. Precise Ads prevent leads outside your scope.
I don't understand this stuff, how long until I start seeing lead?
The answer depends on your goals and the type of advertising you choose. It also depends on the demand for your service and how well you present yourself, including your landing page, ads, and budget. Once I have these elements in place, I will help you generate more leads, typically within a week or two after everything is set up correctly.
What is Facebook Ads, and how are they different from Google Ads?
Facebook Ads are a pay-per-click service that allows businesses to connect with potential customers through detailed targeting based on demographics, interests, and behaviors. While both Google Ads and Facebook Ads are PPC platforms that help businesses reach people actively looking for their services, Google Ads generally offer access to a larger audience with more precise keyword targeting. Facebook Ads, on the other hand, excel at brand awareness and personalized engagement—especially since they also extend to Instagram. Both platforms have their strengths, but the choice depends on your specific marketing goals.
What are Local Services Ads, how do I qualify for them, and what is the Google Guarantee badge?
LSA allows businesses to connect with consumers by placing their ads at the top of the page. Only a few industries are accepted. Prospects can search for your business and call or message you directly. For this to happen, Google must screen your business. PPC freelancers can help with this by streamlining the process and handling the work
What is Google My Business, and how does it benefit my business?
Google My Business is a free platform that lets you control your business’s appearance on Google Search and Maps. It allows you to show key information—such as your address, operating hours, and customer reviews—in one place, helping you attract local customers.
PPC Agencies vs. Freelancers: Which Should I Choose?
If you have a larger budget and need a full-service team to manage every aspect of your PPC strategy, a PPC agency might be ideal. However, if you’re a small to medium-sized business looking for one-on-one support and more personalized attention, hiring a freelancer can be a smart choice.
