A personal injury law firm came to me frustrated they were spending thousands on Google Ads but signing fewer cases than they had in years. After auditing their account, I uncovered outdated keywords, irrelevant search terms, and landing pages that didn’t align with the intent of high-quality leads. I sat down with their marketing manager, laid out a clear plan, and launched a $2,000 test campaign to turn things around.
Within 30 days, I optimized their keywords, rebuilt their landing page to speak directly to injury victims, and simplified the conversion process. The results were immediate: CTR jumped from 2% to 8%, cost per conversion was cut in half, and the landing page conversion rate rose from 5% to 20%. More calls, more signed cases, and less wasted spend — all from strategy that actually understands what it takes to close personal injury leads.