Free Google Ads Audit — see what's leaking budget before you spend another dollar.
Google Ads for Law Firms & Service Businesses
Tracked, attributed leads in 30 days. A straight answer on profitability in 90.
Spending $5,000–$20,000 a month and can’t name which keyword produced your last signed client? That’s a tracking problem, not an ads problem.
I rebuild tracking, intake, campaigns, and attribution so you see cost per signed client, not cost per click.
Not sure if Google Ads is worth it? Contact me, I’ll shoot you straight.
Spot wasted spend and missed opportunities, no obligations. Full pre-call audit optional with view-only access.
I cap it at 12 clients at a time so every account gets hands-on attention.
Henry Bell and Bellringer Marketing have been great to work with. I met Henry as a marketing novice and I asked him for extra attention as I learn the marketing process. He has exceeded my expectations with his level of availability, communication and his support. I own a small law firm and I started seeing the benefits of hiring Henry after just one month.Henry knew exactly what we needed to help our client build his unique campaign. He filled in the knowledge gaps we were missing.Henry did a great job improving/fixing my Google Search ad campaign. I had something set up by a cheap freelancer that was getting bad returns. After setting something up with Henry, my leads improved greatly! Thank you!Response from the owner 12:25 28 Mar 25 I'm glad I could help!I've had more paid ads consultants than I can count. In the end, it was mostly excuses why it wasn't working in return for a lot of money. Henry was referred to me and almost immediately after meeting him, it was clear he knew what he was doing. He's been highly communicative, asks lots of questions about my business to understand what I do, and through some trial and error, my site visits were elevated with quality clientele, conversions went up, and I started see true results. Feel confident when you hire Henry!Response from the owner 17:04 17 Mar 25 Working with you has been amazing. Thanks Robert!Henry has improved our business tremendously. Within just two months we have several leads. He's also very polite and great to work with!Pleased with the work that Henry from Bellringer Marketing has done with our googe ads. Helped us with increase of our metrics with google and increased our numbers. Thank you HenryResponse from the owner 03:29 08 Aug 24 Thanks DanI began working with Henry from Bellringer this past Spring to manage our Google AdWords program. He is doing a great job. I have found him to be reliable, competent and explained the details very clearly. Our most recent results saw an increase in leads from June to July of 43%. Good job Henry.Response from the owner 21:03 31 Jul 24 Appreciate the kind words, Doug.I've enjoyed working with Henry on updating and maintaining our Google account. He is very knowledgeable about the various Google platforms and has a strong desire for customer satisfaction on every project. I like that I don't have to worry about keeping up with the constant changes at Google as he does that for our company. I'd give 4.5 stars if I could.Response from the owner 19:13 21 Nov 23 Thanks Ron, I'm glad to help. Henry has been great! Really knowledgeable and quality work. Definitely recommend!Henry is a solid individual who has taken the lead and helped us create multiple supercharged, high-performing, beyond excellent ROI, AdWords campaigns. He has also got our retargeting campaign going and the results are not just acceptable, they are beyond anything we could have imagined.
Henry has explained everything to us, step by step. Taken the time to explain his reasoning behind each move and this made us confident in the process. There are a lot of people out there that call themselves "AdWords Experts" but Henry is a true professional. Everything is tracked, so we don't have to guess when the phone rings or some submits a form. We see monthly reports and communicate throughout the week/month.
Henry is currently working with us and we hope he continues to work with us as we expand our marketing efforts. Don't make the mistake of going with someone super cheap or super expensive. Henry is fairly priced and will not let you down. This young man is going placesBellringer Marketing went above and beyond in working to take our marketing strategy to the next level specifically in Google's AdWords.Response from the owner 21:12 31 Jan 21 Thanks a lot Matt, working with you is always a blessing.
Henry has explained everything to us, step by step. Taken the time to explain his reasoning behind each move and this made us confident in the process. There are a lot of people out there that call themselves "AdWords Experts" but Henry is a true professional. Everything is tracked, so we don't have to guess when the phone rings or some submits a form. We see monthly reports and communicate throughout the week/month.
Henry is currently working with us and we hope he continues to work with us as we expand our marketing efforts. Don't make the mistake of going with someone super cheap or super expensive. Henry is fairly priced and will not let you down. This young man is going places
Google Ads Freelancer Helping You Generate More Leads
You didn’t start your business to chase leads or stare at dashboards trying to figure out where your calls came from.
You built this thing to help people, protect, and build something your family can be proud of.
Does This Sound Like You?
❌ You’re spending $5,000–$20,000/month on ads… with no clear proof it’s paying off.
You see calls coming in, but you have no way to confidently tie spend → calls → clients → revenue.
❌ Leads slip through the cracks before you ever get a shot at them.
A slow callback or a missed message is the difference between a signed client and one who hired whoever answered first. I track answer speed and follow-up right alongside your ad performance, because a great campaign means nothing if the leads it generates go cold.
❌ Marketing tools feel like Greek.
Google Ads, LSA, GMB, CallRail, Clio Grow, tracking, tags, dashboards… You don’t want to be a marketing expert; you just want to understand what the hell is happening.
❌ You fear breaking industry rules or looking unethical.
Whether it’s bar rules, insurance regulations, or contractor licensing, you want to advertise ethically and confidently, without risking your reputation or license.
❌ You’re constantly in “survival mode.”
You want to learn enough to feel in control… but between work, clients, family, and fires, you barely have capacity to breathe.
🔧 What I Do for Lawyers & Service Businesses Like You
I’m a West African–born, Coon Rapids, Minnesota-raised marketer who’s spent the last 6+ years helping lawyers and service businesses get better ROI from Google Ads. I’ve managed over $3M in spend across agencies, law firms, and now my own practice, and I use that experience to build high-performing, ethical Google Ads systems that deliver predictable, high-quality clients.
I only work with 12 clients at a time, so you get hands-on management, clean tracking, and someone who actually shoots you straight.
Here’s what I take care of for you:
complete Google Ads setup & optimization
targeting that attracts real clients, not price-shoppers
compliant, high-converting ad copy
landing page guidance so your ads don’t die on arrival.
full tracking setup (CallRail + CRM + forms)
attribution that clearly shows where every client comes from
ongoing management, testing, retargeting, feedbacks and reporting
When your entire system is clean and aligned, your ads actually work, and When tracking, intake, and campaigns are aligned, firms can see a steady flow of signed cases rather than unattributed leads.
Google Ads Freelancer for Law Firms & Service Professionals
Legal
Many lawyers struggle to get clients. You’re great at law, but no one knows you exist, and relying on a handful of clients isn’t sustainable. PPC can be expensive and confusing, and small firms often don’t know where their leads come from.
I help lawyers run or fix ads that bring qualified clients while staying fully state bar compliant. During our interview, I ask all the right questions to ensure every ad, landing page, and campaign follows your state’s rules, so your marketing grows your practice without risk.
I’m your partner 24/7, focused on profit, not just leads. Start with a free audit and turn marketing into predictable, ethical revenue.
Construction
Marketing your construction business shouldn’t feel like guesswork. You’re skilled at roofing, remodeling, ADUs, or custom closets, but finding steady clients can be frustrating, expensive, and time-consuming. You want more leads without wasting money on strategies that don’t work.
I help construction companies create ads that actually convert, so you consistently get qualified leads. With my experience, I make your marketing predictable, manageable, and profitable letting you focus on what you do best. Let’s see how we can grow your business together.
Insurance
There are 317 million insurance searches every year, but are you being seen by the right clients? Get in front of high-quality, marketing‑qualified leads with Google Ads.
I help insurance agencies scale predictably: you invested $5,000 in ads, I help you generate $30K+ in value (not just raw spend). I build or fix your campaigns to maximize conversions and lower wasted spend, so you make more profit, not just write policies. Let’s set up a free audit and turn your ad budget into real revenue.
Google Ads Case Studies
How a Criminal Defense Firm Cut Cost Per Call 21% by Fixing Its Tracking First
A Birmingham criminal defense firm had steady call volume and no way to connect it to spend. The conversion tracking was broken in three separate places, so the account had been optimizing against bad data for months. I rebuilt the measurement first, then restructured the campaigns around the searches that actually produced signed cases. Over the following month calls rose 33.9%, forms 33.3%, and cost per call fell 21% — on a budget increase of $300.
From Skepticism to $160K in Sales for a Trucking Insurance Provider
A regional trucking company hired Bellringer Marketing after losing money with other agencies. With a $3,500 test budget, Bellringer rebuilt their Google Ads system from the ground up, targeting high-intent freight keywords, optimizing ad copy, and tracking every lead. Within weeks, the campaign generated over $160,000 in sales, turning skepticism into confidence and creating a profitable, scalable lead system.
Getting started is easy, your time is best spent growing your business, not wrestling with complicated ad setups. Every step is streamlined so you can see results from day one without the hassle.
Get specialize Google Ads campaigns that convert. Your personalized Google Ads service awaits.
⚡Optimized
You get a fully optimized campaign that ensures your business shows up when your ideal customers are searching. The same goes for your landing page.
I handle the entire Google Ads onboarding process so your accounts are live and ready to perform.
📊 Regular Reports
Every two weeks on Standard, weekly on Growth, we walk through what worked, what didn’t, what I’m changing next, and what it means for your revenue. No fluff, no forty-page PDF.
FAQS
I usually start with a full account audit. After that, I address conversion tracking to ensure we’re measuring results accurately. Once that’s done, I begin refining the campaign—writing ad copy, conducting keyword research, setting up A/B tests, and optimizing as needed.
I handle the full campaign setup and optimization, so you can focus on what matters most to you. I’ll just need access to key accounts (Google Ads, Analytics, Tag Manager), and any background info you can provide about your audience and business. Early on, we may need to communicate more frequently, but once things are running smoothly, I’ll manage everything while you focus on converting leads.
I do both. I manually optimize based on data, especially in the early stages. As the campaign matures, I may use some automation tools to help scale. I test what works best based on your goals.
Ad testing is ongoing. I test different versions of ad copy, creative, headlines, and landing pages. The more we test, the faster we learn what resonates with your audience; and the quicker we grow the campaign.
Every plan comes with a simple guarantee: tracked, attributed leads within 30 days — you’ll know which keyword produced every call — or your first month’s management fee is on me. The setup fee covers the tracking and campaign build, delivered in the first two weeks either way. Beyond that, there’s no long-term contract — month-to-month, so you’re never locked into something that isn’t working.
I handle the entire onboarding process myself — tracking, account setup, and campaign structure — so your account is live and running quickly, not stuck in a weeks-long handoff.
Those are the industries I’ve built the deepest playbooks for, but I work with service businesses broadly. If you have real job/case/policy values and you’re spending $5,000+/month on ads, reach out and I’ll tell you honestly if it’s a fit.
You’ll go straight to my calendar to book a free 30-minute call. No sales pitch — just a review of your account (or your situation, if you’re not running ads yet) and a straight answer on whether this makes sense for your business.
I Earn Your Trust Monthly. No Long-Term Contracts. Direct Access, Not a Ticket Queue.
Get Your Free Google Ads Audit — a 30-minute call where I review your account live.
Insight and Resources
Explore expert articles and resources to help you understand your marketing options and make informed decisions that lead to real growth.
