Running a successful fencing business goes beyond just installing fences—it’s about building a strong brand, increasing visibility, and consistently engaging potential customers. Whether you’re an established contractor or just getting started, these five proven marketing strategies using ads for fencing services will help you generate more leads, close more deals, and ultimately grow your business.
1. Create a High-Quality, User-Friendly Website
Your website acts as your online storefront and is often the first impression potential customers have of your fencing business. Ensure it’s clean, professional, and easy to navigate. Showcase your best fencing projects, include customer testimonials, and make sure your contact information is prominently displayed. A clear call to action, such as requesting a free quote or scheduling a consultation, is essential for converting visitors into leads.
Pro Tip: Use high-quality images of your completed fencing projects. Customers want to see the quality of your work and your attention to detail.
2. Set Up Conversion Tracking
To maximize your online success, you must learn from both your victories and setbacks. Setting up robust conversion tracking will help you analyze performance across various platforms. This insight is invaluable for refining your marketing strategies.
Pro Tip: Establish a strong brand identity that resonates with your target audience. Customers are more likely to remember and choose a company that effectively addresses their specific fencing needs.
3. Dominate Local Service Ads (LSAs)
Maximize your presence on Local Service Ads (LSAs) by optimizing your profile with accurate business information, detailed service offerings, and high-quality images that highlight your best work. Actively collect positive customer reviews, as LSAs prioritize businesses with great ratings. Ensure you meet Google’s background check and licensing requirements to earn the “Google Guaranteed” badge, which builds trust and boosts your ranking. By staying engaged, bidding strategically, and providing exceptional customer service, you can attract more local leads.
Pro Tip: Encourage your satisfied customers to leave online reviews! This not only enhances your SEO rankings but also fosters trust in your fencing services.
4. Leverage Social Media Ads
Connecting with your customers on social media is crucial. By engaging with potential clients on platforms like Facebook and Instagram, you can increase brand awareness and drive engagement. Social media ads enable you to reach homeowners in your service area who may need new fencing. With precise targeting, you can ensure your ads resonate with the right audience, effectively turning casual scrollers into loyal customers.
Pro Tip: Actively engage with your audience by asking questions, responding to comments, and showcasing your personality. This human touch helps to build relationships and trust.
5. Run Google Ads for Fencing Services
Google Ads can be a transformative tool for fence companies aiming to expand their customer base. By targeting individuals actively searching for fencing services, you can place your business directly in front of homeowners who are ready to take action. Search ads are particularly effective for capturing high-intent leads, while display ads keep your business top of mind by appearing on websites frequented by potential customers. We’ve witnessed firsthand how Google Ads can consistently drive leads for fencing businesses, enhancing their online visibility and converting clicks into actual customers. With the right campaign setup, fence companies can quickly scale their operations and see tangible growth. Bellringer is a Google Ads advertising agency. Contact us if you have any questions.
By implementing these five strategies, you’ll position your fencing business for long-term success, attracting more leads and converting them into loyal customers. Consistency is key, so be prepared to adapt your strategies as your business grows and evolves.
