18 Proven Fence Contractor Marketing Ideas (That Most Businesses Leave on the Table)

Let me ask you something: how many quality leads do you think fence contractors miss out on, not because there’s no demand but because their marketing is either nonexistent or just flat-out weak?

Too many to count, honestly.

After working with a handful of fence companies over the past few years, I’ve learned what works and, more importantly, what doesn’t, when it comes to generating leads and growing a local service business. This post is a walkthrough of 18 proven online fence contractor marketing ideas you can start implementing today.

1. Google Ads – Not Just Clicks, Customers

Imagine showing up right when someone types “fence repair near me” or “privacy fence installation.” That’s what Google Ads lets you do.

It’s not about throwing cash at the wall and hoping something sticks. Google Ads gives you full control:

• Budget
• Target audience
• Locations
• Ad schedule
• Ad message

You only pay when someone clicks. That means your message has to be sharp, because if you’re paying for clicks, you better put your best foot forward.

Pro tip? Focus on search intent. Someone searching “vinyl fence cost estimate” isn’t browsing, they’re buying.

2. Local Services Ads (LSA) – The Hidden Gem for Fence Contractors

Ever noticed those little profiles that pop up at the top of Google with the “Google Guaranteed” badge?

Those are LSAs. They’re gold for local service providers, especially fence contractors. Why?

• They show up before regular Google Ads
• You only pay per lead, not per click
• They prioritize trust with reviews and verification

You don’t get as much control as Google Ads, but the trade-off is well worth it for the ROI.

If your lead-handling system is tight (and it should be), LSAs can quietly become your most profitable channel.

3. Yelp – Don’t Laugh. It Works.

Yelp gets a bad rap. But it’s not 2012 anymore. Today, it’s one of the best-kept secrets for fence contractor-targeted advertising.

Here’s why:

• People go to Yelp ready to hire
• Yelp Ads use a PPC model – no charge unless someone clicks
• You can target ads by location and audience behavior

Plus, Yelp helps with SEO, and their profiles tend to rank well on Google. It’s not perfect, but it deserves a seat at the table.

4. Google My Business – Your Digital Front Porch

Here’s Why It Matters:

It’s Your 24/7 Sales Rep
Your GMB profile never sleeps. It shows up when people search for your service, displays your reviews, and gives potential customers the confidence to call you before they ever click your website.

It Dominates Local Searches
Local homeowners usually don’t scroll past page one. They type “fence contractor near me” and choose from what shows up first. A well-optimized GMB profile lands you top visibility in Google Maps and the local pack, where the real leads come from.

It Builds Instant Credibility
People trust Google. If your business shows up with strong reviews, relevant info, and recent photos, you look legitimate, trustworthy, and ready to deliver. That’s instant brand power, without spending a dime on ads.

It Shortens the Buying Journey
The fewer clicks it takes to reach you, the faster you convert leads into paying jobs. Your GMB profile gives potential customers everything they need upfront: your phone number, hours, services, and reviews without the friction.

It Levels the Playing Field
You don’t need a massive budget to compete with big-name companies. A complete and active GMB profile puts your business on equal footing and sometimes puts you ahead.

5. Reddit – The Underdog That Brings Qualified Traffic

You might not think of Reddit as a lead gen tool, but let me tell you, there are thousands of homeowners hanging out in subs like r/HomeImprovement, r/DIY, and r/Backyard.

Reddit users are skeptical by nature, which is exactly why they convert well. You can:

• Answer questions about fence types or repair tips
• Share useful images from past jobs
• Offer transparent advice without pushing a sale

Build trust first, then traffic and leads follow. It takes patience, but the rewards are long-term.

6. Facebook & Instagram – Still Relevant (If You Use It Right)

Sure, Facebook’s not what it used to be for advertisers. But your customers? Still scrolling.

Here’s what works:

• Facebook Groups: Join local community groups. Be helpful.
• Instagram Reels: Show transformations (before/after fence installs)
• Retargeting Ads: Re-engage visitors who didn’t convert

The trick isn’t just throwing up a boosted post. It’s understanding how your audience uses these platforms. Then building creative that matches their mindset.

7. SEO – Slow Burn, Big Payoff

SEO (search engine optimization) isn’t sexy. It doesn’t give you overnight results. But when it clicks, it works.

There are three major areas:

• On-page SEO: Optimizing the pages on your site for keywords like “fence contractor marketing near me”
• Technical SEO: Making sure your site loads fast, is mobile-friendly, and is easy to crawl
• Off-page SEO: Getting backlinks from trusted websites

Fence companies that dominate in search have invested in SEO over the long haul. Think of it like building a brand, brick by brick.

8. Your Website – Fix This, First

At the heart of any successful marketing campaign is a high-converting landing page. Without one, you’re just throwing money away. And unfortunately, too many fence business owners are doing exactly that. They run paid ads or try online marketing, but their landing pages are so weak that they can’t convert a click into a customer.

Here’s what I see all the time:

• No clear call-to-action
• Low-quality or irrelevant photos
• Clunky, confusing contact forms
• No testimonials or trust signals

Your website is your digital storefront. If it’s outdated, cluttered, or hard to use, it’s costing you leads. Before you invest a dime in Google Ads, SEO, or social media, get your landing page right. Make it clean. Showcase your real work. Make it stupid-easy to book or call.

This one fix alone can be the difference between a campaign that bleeds money and one that books jobs every single week.

9. Email Marketing – It’s Not Dead, It’s Misused

If you’ve done even 10 fence jobs, you’ve already built something incredibly valuable: a list.

That’s 10 homeowners who already trust you. That list can be a goldmine if you use it right.

With email marketing, you can:

• Ask for referrals (“Know someone else who needs a fence?”)
• Upsell related services (“Interested in adding a deck or gate?”)
• Promote seasonal offers (“Time for a fence tune-up before winter?”)

But here’s the truth: Most fence contractors aren’t doing this correctly. Some don’t do it at all. Others treat email like a place to dump their latest blog post or write random updates no one asked for.

The goal of email marketing isn’t to show off. It’s to guide your customer through their journey with relevant, timely, and helpful content.

Your emails don’t have to be flashy or overly designed. They just need to:

• Be consistent (monthly is a good start)
• Stay helpful and focused on the customer’s needs
• Include a clear call-to-action

Done right, email becomes one of your most cost-effective tools for generating repeat business, boosting referrals, and staying top-of-mind.

10. Google Reviews – Social Proof That Converts

Ever buy something on Amazon with 2 stars? Nope.

The same goes for fence contractors. Google reviews are one of the most important trust signals for local buyers.

How to get more?

• Ask every happy customer
• Text them a link while the job is fresh
• Offer a $5 Starbucks card if needed

11. Referral Incentives – A Little Thank You Goes a Long Way

Word of mouth is still the #1 marketing channel in most local businesses. So why not grease the wheels?

Offer:

• $50 gift cards for each booked referral
• Discounts on future work
• Entry into a quarterly prize draw

People love sharing good experiences. Give them a reason to.

12. Conversion Measurement – See Where Results Are Coming From

Conversion measurement simply means tracking your performance across the different channels your leads come.

Here’s how it typically works:

You add tracking codes to your site that monitor user activity.

Why is this important?

Without proper conversion tracking, the data you receive won’t make enough sense to help you grow your business.

Conversion tracking lets you see exactly where your leads are coming from, down to the keywords, campaigns, traffic sources, and more. This helps you make smarter decisions about what to improve, scale, or eliminate.

If you’re doing any kind of digital marketing, a conversion tracking system isn’t optional; it’s essential.Tools

ChatGPT can make mistakes. Check important info.

13. SMS Marketing – The Underrated Goldmine for Fence Contractors

In today’s world, people check their phones constantly, and that makes SMS marketing one of the most underrated yet powerful tools local fence contractors can use to grow their business.

The concept is simple:
You collect a customer’s phone number (with permission) and use it to send targeted messages, such as:

• Project updates
• Special promotions
• Seasonal offers
• Appointment reminders
• Quick follow-ups after quotes

When done right, SMS marketing can drastically improve engagement. In fact, texts have a 98% open rate, and most are read within minutes. That’s unheard of in email or even social media marketing.

I’ve personally seen the impact of this firsthand. Many of my clients prefer to communicate via text. It’s fast, it’s convenient, and it’s personal. Sometimes I learn more about a customer through a few text messages.

Here’s why SMS should be part of your local marketing strategy:

• It builds trust and rapport.
• It keeps your brand top-of-mind.
• It creates a direct, distraction-free communication channel.

Best of all? It doesn’t take a massive system to start. With the right tool or CRM, you can set up automated messages, personalize your outreach, and track responses.

If you’re not leveraging SMS in your follow-up process, you’re leaving easy money on the table. For fence contractors looking to close more jobs and build stronger relationships, SMS is a no-brainer.

14. Bing Ads – The Overlooked Goldmine for Affordable Leads Billboards

Most fence contractors are laser-focused on Google, and while that makes sense, it also means they’re completely ignoring Bing.

Here’s the truth: Bing Ads is cheaper, less competitive, and still delivers high-quality leads.

If your goal is to get more phone calls, quote requests, or email inquiries without blowing your entire ad budget, Bing is a platform you can’t afford to overlook.

Much like Google Ads, Bing Ads lets you target customers at every stage of their search journey. Whether they’re looking for “fence repair near me” or “best fence contractor in Wisconsin.” The targeting options are robust, the interface is familiar, and the setup is almost identical to Google Ads.

That means if you’re already running Google Ads, adding Bing is simple. And since many advertisers ignore it, you’re not fighting for clicks against as many competitors, which drives your cost per lead down.

Benefits of using Bing Ads:

• Lower cost-per-click (CPC)
• Older, more affluent user base
• Less competition
• Higher ROI in many local markets

If you’re serious about growing your fence contracting business with digital marketing, Bing should absolutely be part of your paid ads strategy. It’s a smart, cost-effective way to stretch your budget while still reaching people who are ready to book.

Don’t sleep on Bing, it’s not just a Google alternative. It’s a powerhouse tool for contractors who want more leads at a lower cost.

15. Retargeting – Bring Back Fence Leads Who Didn’t Convert

One of the most powerful, underutilized marketing tools for fence contractors is retargeting.

What does it do? Simple: it allows you to re-engage people who’ve already visited your website but didn’t take action, like requesting a quote or booking a consultation.

Let’s say someone visited your site, checked out your services, but didn’t call or fill out a form. With retargeting, you can serve them follow-up ads, maybe showcasing a special offer, completed project photos, or a testimonial, to help nudge them toward making a decision.

This strategy is effective because it focuses on warm traffic, people already familiar with your brand. Instead of chasing cold leads, you’re investing in people who’ve already shown interest.

Retargeting increases conversion rates, lowers acquisition costs, and keeps your brand top of mind.

If you’re not doing it, you’re leaving money on the table.

16.YouTube – Build Trust and Authority With Video

People buy from those they trust. One of the fastest ways to build trust is by creating helpful, informative content. Specifically, videos.

YouTube is a goldmine for local fence contractors. Why? Because thousands of homeowners are searching for fence-related questions like:

• “What’s the best fence for privacy?”
• “How much does a new fence cost?”
• “DIY vs. hiring a fence contractor?”

If you show up with answers in the form of short, engaging videos, you immediately position yourself as the local expert.

Over time, this strategy builds credibility and trust, and when that homeowner is ready to buy, they’ll think of you first.

Don’t overthink it. Use your phone. Be real. Talk about common problems you solve every day. The goal is to educate and connect, not go viral.

17. Website Accessibility – Make Your Site Work for All Users

When it comes to building a great fence contracting website, most businesses overlook one key element: accessibility.

Accessibility means designing your site so everyone, including those with disabilities, can use it easily. That includes people who rely on screen readers, keyboard navigation, or color contrast settings.

Why does this matter?

• You include every potential customer, not just the ones without impairments.
• You get better SEO rankings because search engines prioritize accessibility.
• You provide a superior user experience, which increases time on site and conversions.

Ask yourself: How much traffic are you losing each day because your website isn’t optimized for all users?

18. Retargeting – Re-Engage Fence Leads Who Didn’t Take Action

One of the smartest moves in digital marketing is retargeting, especially for local fence contractors.

Retargeting allows you to show ads to people who’ve already interacted with your brand but didn’t take the next step, like filling out your contact form or calling for a quote. These are warm leads. They already know who you are. They just need a nudge.

Instead of chasing cold traffic, retargeting gives you a second chance to win the sale. You can serve these potential customers a different message or offer, maybe:

• A testimonial from a happy homeowner
• A limited-time discount
• A “before and after” project photo
• Or simply a reminder that you’re ready when they are

This strategy helps move people down the decision funnel, builds brand familiarity, and increases your conversion rate at a lower cost per lead.

Retargeting isn’t just smart marketing, it’s essential. If you’re not using it, you’re likely leaving deals (and dollars) on the table.

So, What Now?

Fence contractor marketing doesn’t have to be complicated. But it does need to be intentional.

You don’t need to use all 18 strategies at once. Pick three. Get them tight. Then build from there.

I work with service businesses and ad agencies to grow lead volume and quality. If you’re looking for an audit, Click here.