Case studies

Criminal defense results, measured in signed cases.

Every number here comes from the firm’s case management system: signed matters and the fees paid, not Google’s conversion count.

Amari Law Firm · Birmingham, Alabama

Eleven months of Google Ads and Local Services Ads for a two-attorney defense firm.

Flat-fee criminal defense practice. I was the only paid media manager, from September 2025 to August 2026.

$496,700in signed fees from $146,851 in ad spend

140 signed cases · $1,049 per case · 3.4× return

$336,950in signed fees from $61,094 over eight months

5.5× return · top of page 98% of the time

How it was done

Read the details

How fixing tracking before touching campaigns cut cost per call 21% and raised conversions 33.8% on 5% more budget, September to October 2025.

Cost per signed case, what drove it up or down, and why spending five times more raised signed fees only 42%.

Monthly lead disputes, the categories that were turned off, and budget pacing for late-night arrests.

How CallRail, Clio and Google Ads offline conversions connect each click to the signed case it became.

Free account review

Thirty minutes, no obligation. I work with one criminal defense firm per city and 12 firms at most.

Or call Henry directly: 612-203-3591