Client Overview:
Olive Group, a dynamic marketing agency, was approached by a custom shelving online business at the end of October 2023. The client sought assistance in improving lead generation through Google Ads. Despite a high click-through rate, the absence of conversions raised concerns.
Challenges Identified:
Upon initiating an account audit, We unearthed critical issues within the client’s Google Ads account. The account structure was disorganized, and conversion tracking was not configured correctly. This lack of structure posed a significant hurdle in optimizing the campaign effectively.
Strategic Approach:
1. Account Cleanup:
We began by restructuring the Google Ads account, aligning it with best practices. This included reorganizing campaigns, ad groups, and keywords to enhance relevancy and ad targeting.
2. Conversion Tracking Implementation:
Recognizing the importance of data-driven decisions, We ensured proper implementation of conversion tracking. This step allowed the us to measure the impact of ad spend on actual business outcomes.
3. Keyword Research and Refinement:
To address the issue of irrelevant clicks, we conducted in-depth research on the provided keywords. This led to the identification of high-performing keywords and the elimination of less relevant ones, maximizing the budget’s efficiency.
4. Custom Landing Page Creation:
Understanding the critical role of a user-friendly landing page, we worked with Olive Group to designed and implement a custom landing page. This page was optimized for conversions, providing a seamless experience for users navigating from the ads.
Results Achieved:
By the end of the first month, the custom shelving online business witnessed its first conversion. This marked the beginning of a positive trajectory. As of December 29, 2023, the campaign had generated a total of 10 conversions, all achieved with a modest ad spend of $1500.
Key Takeaways:
1. Structured Campaigns Yield Results:
The restructuring of the Google Ads account played a pivotal role in improving performance. A well-organized account facilitates better targeting and optimization.
2. Data-Driven Decision-Making:
The correct implementation of conversion tracking provided valuable insights. This data empowered us to refine the campaign strategy based on actual user behavior and outcomes.
3. Quality over Quantity:
Through meticulous keyword research, the we focused on quality over quantity. This approach ensured that each click had a higher likelihood of conversion, maximizing the return on investment.
4. Optimized Landing Page:
The creation of a custom landing page tailored to the client’s business needs contributed significantly to the improved conversion rate. A user-centric design enhances the overall effectiveness of the campaign.
In conclusion
Bellringer’s strategic interventions resulted in a successful turnaround for the custom shelving online business. The collaboration showcased the agency’s expertise in Google Ads optimization, setting the stage for continued success and growth in lead generation for their client.
