Google Ads for Criminal Defense Attorneys: The 2026 Guide (Costs, Charges, Intake)

Criminal defense Google Ads results: conversions up 33.8%, cost per call down 21%, impression share 34% to 45%, 5.4x return in the first measured month

Last updated: August 2026 Criminal defense is not personal injury with different keywords. The client pays up front, the phone rings at 9 p.m., and the person searching is frequently not the person you’ll represent. Almost every piece of Google Ads advice written for law firms ignores all three. The short version: criminal defense has […]