What are Negative Keywords in PPC
Negative keywords act as a filter for your Pay-Per-Click (PPC) ads, ensuring they only appear in response to searches relevant to your products or services. This approach is all about smart advertising. Just as you choose what to show in an ad, it’s equally important to decide what not to show. By identifying and using […]
How to Choose a PPC Agency: What to Look for in 2024
Choosing a PPC Agency can feel like plotting a course through an intricate maze, especially when you’re on the hunt for the perfect agency to skyrocket your business’s online presence. This comprehensive guide is designed to steer you through the process of selecting a PPC agency that’s in perfect sync with your business goals. From […]
PPC Management Pricing: How Much to Expect in 2024
PPC Management Cost: Are you looking to get more sales or leads online without waiting months to years for SEO to manifest? Pay-Per-Click might be your knight. Pay-Per-Click (PPC) lets advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, as opposed to […]
Case Study: From Skeptical to Successful – Turning Around a Septic Cleaning Company’s Google Ads Performance
Background When I first spoke with the owner of a local septic cleaning company, he was skeptical—rightfully so. He had tried Google Ads in the past but saw little to no results. In his words, it felt like he was “burning money for clicks that led nowhere.” Like many local service businesses, he had been […]
