all clear septic logo

How All Clear Septic Turned Clicks Into Conversions and Clients

From Wasted Clicks to Real Results — How One Septic Company Turned Their Ads Around in 30 Days

Clear Septic had been burned before—multiple times. After trusting a series of overpromising Google Ads freelancers who delivered high clicks but zero customers, they were losing faith in online advertising altogether.

They were getting traffic, but not business. And every dollar felt like it was going down the drain.

That’s when they reached out to me.

“Henry did a great job improving/fixing my Google Search ad campaign. I had something set up by a cheap freelancer that was getting bad returns. After setting something up with Henry, my leads improved greatly! Thank you!”

Sean Strickland


The Truth Behind the Problem

After a deep audit of their Google Ads account, I uncovered the real issue: the campaign was fundamentally broken.

  • ✅ Outdated structure
  • ❌ Low-quality, non-converting keywords
  • 😬 Generic ad copy that didn’t connect with real customers
  • 🚫 No clear strategy for attracting high-intent buyers

The landing page was solid — but the funnel leading there? Leaking money.


Here’s What We Did to Fix It — And Make It Convert

I rebuilt their campaign from the ground up.

🔍 Step 1: Strategic Audit & Research
I analyzed every inch of the account, from bidding strategies to keyword match types. Then I dug into the customer mindset to find high-intent, money-making keywords their competitors overlooked.

✍️ Step 2: Magnetic Copy That Converts
Next, I crafted ad copy that spoke their customers’ language — not robotic or salesy, but urgent, solution-focused, and benefit-driven.

🚀 Step 3: Launch, Optimize, and Scale
We launched the campaign with a lean, focused approach and monitored every metric in real time.


The Results?

CTR skyrocketed from 1.3% to 6.3%
CPC dropped from $247 to $154 (and falling)
Conversions increased from under 2 to 13 in 30 days
Conversion rate: 21% — nearly 1 in 5 clicks became a lead

Despite fewer clicks, the quality went up, the conversion rate soared, and most importantly, Clear Septic saw real ROI for the first time ever on Google Ads.


If you’re tired of burning money on clicks that never convert — you’re not alone.

Clear Septic is proof that with the right strategy, Google Ads can grow your business.

📞 Ready to stop guessing and start growing?

Let’s talk — and make your next click count.

More PPC Marketing Blogs

PPC Management Examples in Action

Imagine you are browsing your favorite online shops. You clicks a brand’s Facebook ad, then — almost like magic — sees that same brand pop up on YouTube and Google Search a few hours or days later. That seamless targeting is powered by PPC: platforms learning your interests, serving relevant

Read More »
What Is PPC

What Is PPC? Pay-Per-Click Advertising Explained

In the simplest terms, PPC—short for pay-per-click—is an online advertising model where you only pay when someone clicks your ad. This powerful system gives you full control over your budget, your audience, and—most importantly—your results. Let’s unlock exactly how PPC works, why it matters, and how you can harness it

Read More »

Google Ads for Law Firms: 7 Tips to Skyrocket Your PPC Results

If you’re running Google Ads for your law firm, you already know the competition is fierce and the cost-per-click (CPC) can be outrageously high. Personal injury terms alone can cost upwards of $250 per click. That’s why it’s critical to make every dollar count. Here are 7 actionable tips to

Read More »