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Google Ads for Lawyers
Your Trusted PPC Partner for Steady, Qualified Cases
Google Ads for lawyers, done right: expert messaging, conversion-focused landing pages, and strategic targeting, so I can maximize your ad spend and you can rest easy knowing new cases are on the way.
Not sure if Google Ads is worth it for your firm? Contact me, I'll shoot you straight.
Henry Bell and Bellringer Marketing have been great to work with. I met Henry as a marketing novice and I asked him for extra attention as I learn the marketing process. He has exceeded my expectations with his level of availability, communication and his support. I own a small law firm and I started seeing the benefits of hiring Henry after just one month.Henry knew exactly what we needed to help our client build his unique campaign. He filled in the knowledge gaps we were missing.Henry did a great job improving/fixing my Google Search ad campaign. I had something set up by a cheap freelancer that was getting bad returns. After setting something up with Henry, my leads improved greatly! Thank you!Response from the owner 12:25 28 Mar 25 I'm glad I could help!I've had more paid ads consultants than I can count. In the end, it was mostly excuses why it wasn't working in return for a lot of money. Henry was referred to me and almost immediately after meeting him, it was clear he knew what he was doing. He's been highly communicative, asks lots of questions about my business to understand what I do, and through some trial and error, my site visits were elevated with quality clientele, conversions went up, and I started see true results. Feel confident when you hire Henry!Response from the owner 17:04 17 Mar 25 Working with you has been amazing. Thanks Robert!Henry has improved our business tremendously. Within just two months we have several leads. He's also very polite and great to work with!Pleased with the work that Henry from Bellringer Marketing has done with our googe ads. Helped us with increase of our metrics with google and increased our numbers. Thank you HenryResponse from the owner 03:29 08 Aug 24 Thanks DanI began working with Henry from Bellringer this past Spring to manage our Google AdWords program. He is doing a great job. I have found him to be reliable, competent and explained the details very clearly. Our most recent results saw an increase in leads from June to July of 43%. Good job Henry.Response from the owner 21:03 31 Jul 24 Appreciate the kind words, Doug.I've enjoyed working with Henry on updating and maintaining our Google account. He is very knowledgeable about the various Google platforms and has a strong desire for customer satisfaction on every project. I like that I don't have to worry about keeping up with the constant changes at Google as he does that for our company. I'd give 4.5 stars if I could.Response from the owner 19:13 21 Nov 23 Thanks Ron, I'm glad to help. Henry has been great! Really knowledgeable and quality work. Definitely recommend!Henry is a solid individual who has taken the lead and helped us create multiple supercharged, high-performing, beyond excellent ROI, AdWords campaigns. He has also got our retargeting campaign going and the results are not just acceptable, they are beyond anything we could have imagined.
Henry has explained everything to us, step by step. Taken the time to explain his reasoning behind each move and this made us confident in the process. There are a lot of people out there that call themselves "AdWords Experts" but Henry is a true professional. Everything is tracked, so we don't have to guess when the phone rings or some submits a form. We see monthly reports and communicate throughout the week/month.
Henry is currently working with us and we hope he continues to work with us as we expand our marketing efforts. Don't make the mistake of going with someone super cheap or super expensive. Henry is fairly priced and will not let you down. This young man is going placesBellringer Marketing went above and beyond in working to take our marketing strategy to the next level specifically in Google's AdWords.Response from the owner 21:12 31 Jan 21 Thanks a lot Matt, working with you is always a blessing.
Henry has explained everything to us, step by step. Taken the time to explain his reasoning behind each move and this made us confident in the process. There are a lot of people out there that call themselves "AdWords Experts" but Henry is a true professional. Everything is tracked, so we don't have to guess when the phone rings or some submits a form. We see monthly reports and communicate throughout the week/month.
Henry is currently working with us and we hope he continues to work with us as we expand our marketing efforts. Don't make the mistake of going with someone super cheap or super expensive. Henry is fairly priced and will not let you down. This young man is going places
You’re Paying For Every Click. Why Settle For:
❌ Endless unqualified calls
❌ Leads that never convert
❌ Agencies who don’t get legal marketing
❌ Landing pages that bounce traffic faster than they convert
I write ads and landing page copy that speaks directly to your ideal clients, the ones you actually want to sign.
You get data-backed keyword strategies and insider insights into your competitors’ ads, landing pages, and budgets so you can outsmart the competition and convert more clicks into leads.
Know exactly which keywords and ads are driving calls, leads, and sales thanks to a smart setup with GA4, Tag Manager, and CallRail tailored to your business.
Monthly Reports You’ll Actually Use Not fluff. Just the numbers that matter: calls, form fills, cost per case, and what to do next.
Let's Fix It:
You didn’t go solo to spend your evenings guessing at ad reports.
Most firms I work with have one to three attorneys and no marketing department, which means the ad account is one more thing on your desk. Every dollar in it should be traceable to a case.
The problem?
Most PPC campaigns get clicks, but not cases.
Calls flood in, and most are people you can’t even help. That’s wasted time, wasted energy, and wasted cash.
My Onboarding Process
01
Discovery Conversation
I conduct a brief discovery session to gather basic information about your account and objectives.
02
Preliminary Proposal
I provide a high-level proposal based on that discovery, outlining my approach, services, and expected outcomes, along with the need for a detailed audit.
03
Detailed Proposal Post-Audit
I put together a refined proposal after a thorough audit, adjusting scope and pricing based on what I find.
04
Initiation of Work
Once the plan is finalized, I kick off the campaign build to meet your objectives.
05
Ads Go Live
Your ads go live.
06
Monthly Performance Reports
You get regular Google Ads reporting that keeps you informed on the progress and results of your campaigns.
About the owner
I’ve spent years running Google Ads for law firms, trucking companies, and home service businesses. Legal is where most of my work is now.
Case Studies: Real Law Firm Results.
How a Criminal Defense Firm Cut Cost Per Call 21% by Fixing Its Tracking First
Law firm Google Ads case study: how fixing three conversion tracking failures cut cost per call 21% and lifted conversions 33% on a 5% budget increase.
From Skepticism to $160K in Sales for a Trucking Insurance Provider
A regional trucking company hired Bellringer Marketing after losing money with other agencies. With a $3,500 test budget, Bellringer rebuilt their Google Ads system from the ground up, targeting high-intent freight keywords, optimizing ad copy, and tracking every lead. Within weeks, the campaign generated over $160,000 in sales, turning skepticism into confidence and creating a profitable, scalable lead system.
It's Easy Getting Started
Getting started is easy, your time is best spent growing your business, not wrestling with complicated ad setups. Every step is streamlined so you can see results from day one without the hassle.
📅 Book Me
Get specialized Google Ads campaigns that convert. Your personalized Google Ads service awaits.
⚡Optimized
You get a fully optimized campaign that ensures your business shows up when your ideal customers are searching. The same goes for your landing page.
🧭 Onboarding
I handle the entire Google Ads onboarding process so your accounts are live and ready to perform.
📊 Monthly Reports
Each month, you get the option to join a clear, no-fluff reporting session so you always know how your campaigns are performing and where we’re headed next.
FAQS
Google Ads puts your firm in front of people searching for a lawyer right now, and charges you each time someone clicks. That’s why it’s also called pay-per-click. The mechanics are simple: ads, keywords, and a landing page.
What decides whether you get cases or noise is the setup underneath. Match types that control which searches you pay for. Negative keywords that block the ones you don’t want. Conversion tracking that tells you which keyword produced a signed case instead of just a click. Get those wrong and the budget still spends, it just spends on people you can’t help.
Yes, anyone can technically manage their own Google Ads. But specialists get better results — experience matters. For the best outcome, partner with a PPC management company.
Cost varies by industry and account management. Expect different rates in home services vs. law. Most clients I work with invest $5,000 to $38,000 monthly (this does not include the management fee).
No worries. I target your desired location and hours. Precise targeting prevents leads outside your scope.
I Earn Your Trust Monthly. No Long-Term Contracts. Direct Access, Not a Ticket Queue.
Get Your Free Google Ads Audit — a 30-minute call where I review your account live.